When you interact with our customer support representatives via email, telephone, online or in person, we collect personal data, such as your name, mailing address, phone number, email address and contact preferences; and information about the Effect products you own, such as their serial numbers and date of purchase.
To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys. With your consent, our customer support representatives may sign in to your Effect account, if appropriate, to help troubleshoot and resolve your issue.
PURPOSE AND LEGAL GROUND:
We use this information to provide you with customer and product support and to monitor the quality and types of customer and product support we provide to our customers. The legal ground for processing this information for these purposes is Effect legitimate interests in providing quality product support. The legal ground for signing in to your Effect account, if appropriate, to help troubleshoot and resolve your issue is consent, which you may withdraw.
Other service providers:
Effect uses cloud services from third parties such as MAILCHIMP to assist in sending emails. Those services track the activities associated with these emails, such as whether they were opened, whether links in the emails were clicked on, and whether purchases were made following clicks on those links. Effect uses this data to analyze the level of engagement with its emails. Effect uses third-party service providers to ship purchased products to customers and to help us better understand usage of Effect Express and Effect websites and apps.
If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them.
Effect Mobile Web:
We also collect data from users about their usage of Effect Mobile Web. The types of analytical information that are collected include the date and time the app accesses our servers, app version, the location of the device, language setting, what information and files have been downloaded to the app, user behavior (e.g., features used, frequency of use), device state information, device model, hardware and operating system information, and information relating to how the app functions. Effect uses this data to improve the quality and functionality of our mobile apps, Effect Express; to develop and market products and features that best serve you and other users; and to help identify and fix app stability issues and other usability problems as quickly as possible.
The legal ground for processing this analytical information is our legitimate interest in understanding how our customers interact with our products, apps and websites so we can enhance the user experience and functionality of our products, apps and websites.
Here are examples of third-party providers of analytics and similar services we currently use:
Google: Google Analytics is used to track site statistics and user demographics, interests and behavior on websites. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Find out more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics.
We request individuals under 16 not provide personal data to Effect. If we learn that we have collected the personal data from a child under 16, we will take steps to delete the information as soon as possible.
Við óskum eftir því að einstaklingar undir 16 ára aldrei veiti ekki Effect persónuupplýsingar. Ef við komumst að raun um að við höfum safnað saman persónuupplýsingum frá barni undir 16 ára aldri munum við grípa til aðgerða í því skyni að eyða þeim upplýsingum eins fljótt og auðið er.
We will retain your personal data as long as your Effect account is considered to be active. In addition, see below under “Your Rights” for a description of your right of erasure.
Data Controller and Data Protection Officer
Your personal data collected by Effect is controlled by Effect ehf , which is located at Kryv, 320 Reykholt Borgarfjörður – Íslands. Effect Data Protection Officer is located at the same address and can also be reached by email at EVA@EFFECT.IS.
If you reside in the European Union, you have the right under the General Data Protection Regulation to request from Effect access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws.
To request access to or rectification, portability or erasure of your personal data, or to delete your Effect account, contact us at EVA@EFFECT.IS
If you live in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, contact our Data Protection Officer at Kryv, 320 Reykholt Borgarfjörður – Íslands or by email at EVA@EFFECT.IS. If you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, please contact Effect ehf at EVA@EFFECT.IS.